节点文献
陕西中国驰名商标英译构词探析
On the Formation of the Trademark Words in the Translation of Shaanxi Chinese Famous Brands
【摘要】 本文首先探讨了英语商标词类别,继而以陕西中国驰名商标英译构词为例,指出了陕西中国驰名商标英译构词方法的优点与不足,并提出相应的对策,旨在为陕西乃至全国商标翻译提供借鉴。
【Abstract】 Based on the classification of the formation of the English trademark words and the English version of Shaanxi Chinese Famous Brands,the article points out both the advantages and disadvantages of the translating method of the trademark.Also it offers some solutions,aiming to guide the trademark translation in Shaanxi even the whole country.
【关键词】 陕西;
中国驰名商标;
英译构词;
【Key words】 Shaanxi; Chinese Famous Brand; formation of the English trademark words;
【Key words】 Shaanxi; Chinese Famous Brand; formation of the English trademark words;
【基金】 陕西省教育厅科研计划项目“目的论与陕西企业商标翻译策略研究”(项目编号:09JK016)
- 【文献出处】 科教文汇(上旬刊) ,The Science Education Article Collects , 编辑部邮箱 ,2011年01期
- 【分类号】H315.9
- 【被引频次】2
- 【下载频次】133