【摘要】 旅游景区产品要被目标顾客所接受和购买,渠道建设是必不可少的。然而,在许多地方景区渠道建设工作还刚刚起步,处在摸索阶段,如何构建一条科学有效的销售渠道,成为景区营销工作的一个重要内容。旅游产品的无形性,必然使得旅游产品流通与实体产品流通不同,在构建渠道过程中,这一特性应该体现出来,因而,简单照搬实体产品分销的理论和经验是不够的。借助对明月山温泉风景名胜区渠道工作的经验,本文探讨景区渠道管理的现状及策略的选择。更多还原

【Abstract】 It’s necessary to build sales channel that can make target customers knowing and buying the products of tourist scenic spot.However,the project of the channel management of the scenic spot was just carried out in many places,and it is in the exploratory stage,So,it’s important for scenic spot marketing that how to build a scientific and effective sales channel.Intangibility of tourism products inevitably makes the difference of tourism products circulation from physical products circulation,for the reason that we can’t simply copy the theory and experience of physical products distribution.This paper will probe current situation and strategies of channel management of the scenic spot by learning the experience of Mingyueshan&Hot Spring Scenic spot’s channel managements.更多还原