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差异化战略正确实施和商品差异化有效供给
Differentiation Strategy Implementation and the Effective Supply of Differentiated Commodity
【摘要】 实施差异化战略,不在于增加商品差异化的供给,而在于增加商品差异化的有效供给。为了用同量的投入获得更大量的商品差异化有效供给,必须切实处理好真实性差异化与虚假性差异化、显性差异化与隐性差异化、长期性差异化与短期性差异化、低端差异化与高端差异化、企业差异化战略与政府宏观管理等诸种关系。
【Abstract】 The implementation of the differentiation strategy needs to increase the effective supply of differentiated commodity rather than the supply of differentiated commodity.In order to achieve more effective supply of differentiated commodity with the same amount of input,relationships between genuine differentiation and false differentiation,between dominant differentiation and recessive differentiation,between long - term differentiation and short - term differentiation, between high - end market differentiation and low - end market differentiation,and between differentiation business strategy and government’s macro - management must be effectively handled.
【Key words】 Differentiation Strategy; Effective Supply of Differentiated Commodity;
- 【文献出处】 经济与管理研究 ,Research on Economics and Management , 编辑部邮箱 ,2011年03期
- 【分类号】F274
- 【被引频次】57
- 【下载频次】853