【摘要】 当前,中国农村保险市场处在一个重要的发展时期,但由于过度价格竞争的影响,其发展受到一定程度的制约,其根源是差异化竞争不足。在农村保险市场上,产品差异化有利于避免低价恶性竞争及规范市场竞争秩序,有利于市场的良性发展,据此,普及农村保险理念与保险知识、细分农村保险市场、提高农村保险市场差异化竞争的不可模仿性和创新差异化竞争尤为重要。更多还原

【Abstract】 The rural insurance market in our country is in an important period,but its development is affected by the excessively price competition.The reason is the insufficient variation competition.In the rural insurance market,product differentiation is beneficial to avoid malignant competition at low prices and standardize the market competition order,is helpful for the development of the market.Accordingly,popularizing the insurance concept and insurance knowledge,subdivide the rural insurance market and improve the differentiation competition of rural insurance market and innovate the differentiation competition are especially important.更多还原