【摘要】 文章利用我国6家主要酒店网络分销中介的北京13家五星级酒店客房10次预订价格的观测数据,就其价格差异进行了分析。研究发现:(1)尽管网上旅行预订具有价格比较的便捷性和高度透明性,然而并未出现"伯川德模型"的一价定律现象。不同网站在同一时间、同一酒店的同一房间的预订价格存在差异,但没有哪一家网站能够保证其在所有房型和所有时段的价格均保持最低;市场份额最大的携程网和艺龙网不论是在各房型中或各时点的客房价格中均处于中间水平。(2)不同网站对不同房型和不同时段实行了有差别且有变动的价格策略。(3)不同网站预订的价格差异在一定程度上与其配备免费早餐等附属产品上的差异有关。可以预见,由于预订网站不断强化客房附属产品和优惠折扣的差异,力求摆脱形成"伯川德竞争状态",因而网络预订酒店客房的价格差异并不会随互联网的逐步普及而消失。更多还原

【Abstract】 Using 13 fi ve-star hotels room reservation price 10 times observations in Beijing of China’s six major intermediary distribution networks,the price differences were analyzed.The results include that:(1) Different websites at the same time,same hotel and same room reservation price exist in differences,but none can guarantee that a website can keep to a minimum prices at all time and all type of room;the room prices of Ctrip and eLong,the top 2 of the largest market share,are in the middle level at all time and all types of room.(2) Different websites conducted the different pricing strategies varying with time and the room types.(3) The price difference of different websites booking room rates to some extent,vary with its subsidiary products such as free breakfast etc..Because the network distribution intermediaries continue to strengthen the differences of its subsidiary products and discounts,the price of booking hotel rooms will not disappeared with the gradual popularization of the Internet.更多还原