【摘要】 商标是识别商品的文字标志,是商品宣传语言的精华。从动态对等理论进行中文商标翻译研究。基于此理论,对中文商标翻译时应遵循的原则和方法进行探讨,并提出应注意的一些原则。对等原则为商标的研究提供了新的思路。本文着重从对等原则对中文商标翻译的启迪和实际应用进行论述。更多还原

【Abstract】 Brand name is the character symbol of commodity,and the language essence of commodities’ publicizing.Theory of Dynamic Equivalence enables us to study the translation of Chinese trademark.Based on this theory,the principles and methods of translation are discussed,and proposed some principles to be paid attention to.This theory provides a new idea for trademark translation.The practical application and enlightenment is stated in this paper.更多还原