【摘要】 在消费主义的影响下,广播电视节目中出现了大量的使用港台腔、方言、外语以及用调侃语气播报节目的现象,我们认为这类现象是节目用语的娱乐化。它的产生源于媒介对经济效益的过度追求,它是对新闻指导思想的误读,既与国家政策不符,又不利于普通话的推广,在客观上造成了媒体语言示范功能的消解和狭隘的地域文化观。媒体应该严格遵守国家相关条例对广播电视行为的规范,承担起语言示范职能,树立民族文化观,坚决规范这种娱乐化的行为。更多还原

【Abstract】 Under the influence of consumerism,the phenomenon of using Hong Kong and Taiwan cavity,dialect,foreign languages and joking tone has shown massively on the TV and radio programs.It reflects the entertainment trend of language used in programs.It’s generated from the media’s excessive pursuit of economic benefit,which is the misreading of the guidance to news.It does not accord with the national policy,and is harmful to the promotion of Mandarin,which in fact results in the harm to the model function of the media language and the formation of the narrow local culture.The media should strictly abide by relevant national regulations to the behavior on radio and television,take responsibility for the model functions of the media language,establish a national cultural outlook,and firmly regulate this entertainment trend.更多还原