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论民族体育项目产业化资源的开发——关于武术运动的产业化

Discussion on the exploration of industrialized resources in the national physical education items——On the industrialization of martial art Wushu

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【作者】 牛晓暹; 孙玉滨; 李明智;

【Author】 NIU Xiao-xian1,SUN Yu-bin2,LI Ming-zhi1(1.Department of Physical Education,Heilongjiang University,Harbin 150080,China;2.Faculty of Minority Traditional Physical Education,Harbin College of Physical Education,Harbin 150096,China)

【机构】 黑龙江大学体育部; 哈尔滨体育学院民族传统体育系;

【摘要】 我国各民族传统体育项目中,武术是群众基础深厚、文化内涵丰富的一项运动。本文采用文献资料法、逻辑分析法对开发中国武术产业资源进行了客观分析和论证。以武术技能为基础,开发教育资源以及衍生经济资源。文章提出整合民族体育产业资源的途径,通过"强强联合"壮大大产业资本,在政府的支持下加大宣传力度,形成知名品牌,在世界体育产业中真正培育出具有深厚文化内涵和强大竞争力的民族体育产业,从精神、技艺到经济效益实现民族体育项目的产业化发展。

【Abstract】 Among our national traditional physical education items,martial art,or Wushu,is a sport with a wide range of masses and rich cultural connotation.This paper objectively analyzes and demonstrates the exploration to industrial resource of Chinese martial art in terms of literatures and by using logic analysis method.On the basis of Wushu skills,the education resource and the derivative resources were developed.This paper proposes the approach to integrate national physical education industrial resource,enlarge industrial capital through "alliance between giants",strengthen the propagation force with the support of government,so as to build famous brand,develop national physical education industry that possesses profound cultural connotation and strong competition in the world physical education industry,so as to achieve industrialized development of our national physical education course in both spirit and skills and economic benefit.

【基金】 黑龙江省教育厅2010年度人文社会科学研究项目(11554153)
  • 【文献出处】 黑龙江民族丛刊 ,Heilongjiang National Series , 编辑部邮箱 ,2011年06期
  • 【分类号】G852
  • 【被引频次】4
  • 【下载频次】324
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