【摘要】 运用市场营销理论并结合某高校建筑设计院的实际情况,对建筑设计市场宏观及微观形势进行研究,对该地区建筑设计市场进行预测,从产品差异化、服务、品牌、定价、渠道、促销等方面提出针对国营建筑设计企业的市场定位及营销策略,对于国营建筑设计企业实现积极参与市场竞争、不断扩大市场份额、实现规模化发展的目标,具有实际应用价值。更多还原

【Abstract】 By utilizing the marketing theory and based on the actual conditions of an institute of architectural design in a university,the researches on the macroscopic and microscopic environment of the architectural design market are carried out,and the local architectural design market demand is forecasted.The market localization and competition strategies for state-operated institutes of architectural design are proposed from aspects such as product variation,service,brand,pricing,channel,promotion and so on.The researches are valuable for state-operated institutes of architectural design to take part in the market competition,expand the market share,and realize the large-scale development.更多还原