【摘要】 文章首先运用贝恩市场结构理论中的市场集中度指标体系及相关数据对我国报纸业发展现状进行阐述,在此基础上运用皮尔逊(Pearson)相关系数进行实证分析,得出了我国报纸业市场绩效与市场集中度、企业规模等市场结构指标高度正相关的结论。最后结合实证分析结果,提出了我国报纸业改革的几点政策建议。更多还原

【Abstract】 This paper discussed China’s newspaper industry by using marketing concentration indicator which belonged to Bain market structure theory.Then it analyzed the relationship of operating performance,firm size and market concentration of China’s newspaper industry by using Pearson’s correlation,and found out they correlated significantly.Finally,it proposed several policy suggestions for China’s newspaper industry reform.更多还原