【摘要】 运用SWOT法对中原城市群体育旅游发展进行了分析,指出中原城市群在区位、资源、环境方面具有优势,在市场规模、开发深度和竞争力方面具有劣势,政府的重视和武术旅游热为其提供了发展机遇,而对手的强大和自身品牌的不成熟是其面临的巨大挑战。在此基础上,寻求中原城市群体育旅游资源整合、开发的策略,以促进中原城市群体育旅游业的健康、良性发展。更多还原

【Abstract】 This paper used the method of SWOT to make analysis on the sport traveling development of central China city group.It points out that central China city group has advantages in aspect of position,resource and environment and disadvantages in aspect of market size,development depth and competitiveness.The government attention and people’s fever for martial arts tourism provide the opportunity for development.However,the strong opponents and the immaturity of its brand will be a huge challenge.Based on this,we should search for strategies for resources integration and development to promote healthy development of sports tourism in central China city group.更多还原