节点文献
河北省省会户外广告现状分析与对策
On the outdoor advertising in the capital of Hebei province
【摘要】 随着经济的发展,城市硬件与城市形象掀开一轮又一轮的建设高潮。河北省会石家庄在"三年大变样"战略部署下,城市面貌大为改观。户外广告与店面匾牌作为城市面貌、形象的重要组成部分,如何在现有成效基础上,围绕"建设具有实力、充满活力、富有竞争力……环境优美、服务完善、宜居宜看的繁荣、文明、和谐的新石家庄"的城市定位,探寻前瞻、长效、科学发展的工作路径变得十分迫切。
【Abstract】 With the economic progress,the urban infrastructures keep improving.Shijiazhuang has taken on a new look owing to the three years of great changes.Outdoor advertising adds to the strength,vitality,and competitiveness of Shijiazhuang.The writers argue for proper management of the outdoor advertisements for the sake of prosperity,civilization,and harmony.
【关键词】 户外广告;
店面牌匾;
城市形象;
【Key words】 outdoor advertising; board with inscription; image; scientific development;
【Key words】 outdoor advertising; board with inscription; image; scientific development;
【基金】 2010年河北省社会科学基金委托项目(课题号:HB2010WT206)的阶段性成果
- 【文献出处】 河北师范大学学报(哲学社会科学版) ,Journal of Hebei Normal University(Philosophy and Social Sciences Edition) , 编辑部邮箱 ,2011年01期
- 【分类号】J524.3
- 【被引频次】4
- 【下载频次】341