【摘要】 应用网络经济学和战略联盟理论,结合旅游景区电子商务联盟的现状,总结出交易所型、实体组织主导型、虚拟组织主导型三种模式,探讨旅游景区如何根据本企业电子商务发展阶段选择适当的发展模式,并提出相应的策略强化联盟的稳定性,以及拓展旅游电子商务的广度和深度。认为旅游景区电子商务联盟有助于降低企业电子商务的进入门槛,整合资源,提高景区竞争力。更多还原

【Abstract】 Based on the theories of network economics and of strategic alliance,this paper summarizes three types of alliance,and explores how a tourist attraction selects corresponding types of alliance.In the end,measures are proposed to strengthen the stability of alliance,and to expand the breadth and depth of tourism e-commerce.E-Commerce Alliance of Tourist Attractions can help make e-commerce more accessible to enterprises,integrate resources,and improve competitiveness of these tourist attractions.更多还原