【摘要】 西北丝绸之路区通过区域合作,联合开发,该旅游区已经为当地旅游业的发展做出了不小的贡献。通过对西北五省及各省近五年客源市场旅游行为结构及发展状况分析,阐述了西北旅游丝绸之路区发展存在问题及其原因,提出了西北丝绸之路旅游客源市场开发的对策及建议。采用了实证主义(定量)和人文主义(定性)方法论,以特性分析法与比较分析法相结合,通过收集大量数据,归纳整理,绘制各种图、表来分析特征、内涵,研究说明西北丝绸之路区旅游客源市场开发的内在机制。通过这些分析论证,可为今后西北丝绸之路旅游客源市场开发提供一定的理论借鉴和依据。更多还原

【Abstract】 The Northwestern Silk Road Tourist Area contributed a lot to the local tourism development by regional cooperation and joint exploitation.By analyzing the structure and developing situation of the tourist source market of the northwestern five provinces in the past five years,we has stated the problems and courses existing during the development of the northwestern silk road tourist area,and put forward strategies and suggestions for the exploitation of the tourist source market.By means of positivism and humanism methodology and a combination of feature analysis method with comparative analysis method,we has collected massive statistics,drawn varies charts and graphs to analysis characters and connotation.The analysis showed the internal mechanism of the tourist source market exploitation of the northwestern silk road tourist area.These analysis and arguments would provide certain theoretical basis and examples for the exploitation of the tourist source market in the Northwestern Silk Road tourist area.更多还原