【摘要】 以ZARA、H&M等品牌为代表的"快速时尚"服装零售业态已成为服装零售业的一种潮流,对我国服装行业产生了重要的影响。其成功之处在于"快速、少量、多款、平价"。本土服装品牌在时装设计、供应链管理、店铺经营等方面应该学习借鉴ZARA等外资快速时尚服装零售品牌的经验。更多还原

【Abstract】 ZARA,H&M and other brands represented by the "fast-fashion" retail formats have become a trend of apparel retail industry,and a significant impact on China’s apparel industry.Their success lies in "fast,a small amount,variety and inexpensive".Local clothing brands,in fashion design,supply chain management,shop operators,etc.should learn some experience from ZARA,etc.更多还原