【摘要】 低碳经济背景下,企业的外部环境变得更有利于绿色营销的实施。绿色营销管理中引入低碳指标,既可以让绿色营销在企业更具可操作性,也使得理论界对绿色营销理论研究中的某些分歧进一步缩小,从而有助于绿色营销理论的进一步发展和完善。更多还原

【Abstract】 In the context of low-carbon economy,the external conditions have become more favorable to develop green marketing.By introducing low-carbon indexes,the green marketing could be more practicable and accessible,so that it rids of some disputes in green marketing researches,and finally could be helpful to improve the green marketing theoretical studies.更多还原