【摘要】 《广告摄影》课程是高校广告学专业学生的专业基础课,也是新闻传播类实验教学课程体系中最具专业特色的课程之一,涉及多学科知识的运用和多种实验教学手段的创新。依据综合型传媒人才的培养目标所观照的实验教学要求、从"基础课程+创新实践+交流扩展"三位一体的教学思维模式出发,构筑以全新理念统领,以理论教学、实践教学、创新拓展为支撑的实验教学体系,是新媒体环境下《广告摄影》课程实验教学创新的必由之路。更多还原

【Abstract】 The photography course is specialized courses of advertising specialty students in universities, as well as in news dissemination of experimental teaching course system of course one of the most professional characteristics, involving the use of multidisciplinary knowledge and various experimental teaching means innovation. Based on integrated media talent in experimental teaching requirements, training goals perspective from the "basic course + innovation + AC extension" Trinity of teaching mode of thinking, and build a completely new concept in Dominion, supported by theoretical teaching and practical teaching, innovation and development of experimental teaching system, under the new media environment is only way of experimental teaching innovation of the advertising photography.更多还原