【摘要】 中国广告发展的理论与实践,无疑有足够的经验可以总结与探讨。对于现代中国而言,广告发展所引发的思考,不仅仅是广告业的本身,正如其兴其衰都不仅仅是广告自身所能左右的一样,更是关乎广告之外的其他的社会系统要素。为了更好地把握中国广告业发展的历史与逻辑,本文从中国现代化发展的历史语境以及独特的广告功能,来讨论中国广告业发展的社会价值,以期对中国广告发展的规律有更加全面的认识。更多还原

【Abstract】 Both theories and practice of advertising development in China can definitely provide enough experience for people to draw some lessons from.For contemporary China,what we should reflect on the advertising development is apparently not only the advertising industry but also other elements of social system connected with it for neither the rise nor fall of the advertising industry can not be totally controlled by itself.In order to know better the history and logic of advertising development in China,the thesis tries to research the social values of it from the viewpoint of the historical context and the unique advertising function of China’s modernized development so as to give a more comprehensive understanding toward the rules of advertising development in China.更多还原