【摘要】 在我国房地产市场上,一个楼盘项目中经常会同时配置面积大小不等的多个户型,但目前对于这种现象的研究十分有限。本文通过搜集武汉市近3年来331个新推楼盘的资料,对所得的数据进行二元Logistic回归处理后发现,建筑类别、装修状况、建筑面积和规划户数对于武汉市房地产企业的产品定位策略有着显著影响,而区位、物业类别、开发商类型和住房均价对房地产企业的产品定位策略影响并不显著。更多还原

【Abstract】 It’s an usual phenomenon in Chinese real estate market that one real estate project exists units with different residential areas.However,the research about this is still not adequate.The authors collected 331 samples about new real estate peoject,and then analyzed the data by the method Binary Logistic.The paper discovered that construction category,decoration condition,construction area and planning households have a significant effect to the product positioning.The location,property type,developer type and housing price haven’t much significant effect to the product positioning.更多还原