【摘要】 网络菜市场作为农产品零售业的新形态,目前尚处于发展初期,网站数量年增长率达到92.46%,主要集中于经济发达地区。调查发现网络菜市场存在占有率低、农产品销售量小且网站失败多的现象。对国内已有网络菜市场的运营模式分析得到"农户+企业"、"农户直销"、"批发市场+个体"和"批发市场+企业"4种模式,对比分析得出"农户+企业"模式在市场占有率、农户增收和市场掌控方面有较强优势,应努力促进该模式的发展。更多还原

【Abstract】 Online vegetable market is a new change and was in the early age of development,the website growth ratio was increased 93.46% per year,mainly in the economically developed areas.The survey showed that online vegetable market had low market share,less sales and many failure cases.Based on the summary of domestic existing models,there were four models:"peasants+enterprise","peasants household direct sale","wholesale market+individuals" and"wholesale market+enterprise".The model of"peasants+enterprise"was more powerful in market control,had higher market share,and could help to increase peasants’ income,so it’s development should be encouraged.更多还原