【摘要】 近年来,随着国内旅游消费升级和旅游产业转型加快,高端旅游市场培育和高端旅游产品开发日益成为旅游可持续发展的重点内容。高端旅游产品具有高品质、个性化、高附加值、高生态质量的特点。在界定高端旅游产品概念和主要特征的基础上,全面盘点了北京高端旅游产品开发利用的现状。总的来看,北京市以开发高端会类旅游市场为突破口,注重创新高端旅游营销方式和优化环境,高端旅游发展迅速。但北京高端旅游产品体系不健全,高端旅游市场、产业和区域合作有待进一步拓展,高端旅游政策环境有待进一步改善。针对上述问题,提出了相关对策建议,以期为高端旅游管理和研究提供参考,为高端旅游企业发展提供借鉴。更多还原

【Abstract】 In recent years,with the promotion of tourism consuming and tourism industry in China,the cultivation of high-end tourism market and product have become one of the working key points to the Beijing tourism administration.Highk-end tourism product has some features of high quality,individuality,high value-added and high Ecological quality.The definition of high-end tourism product has been put out according to the newly progress.Based on the investigation of Beijing highk-end tourism development,the status quo and the problems have been found out.Generally speaking,high-end tourism in Beijing has developed rapidly because of priority development of high conference and exhibition,marketing way innovation,and environment optimization.But high-end tourism product system of Beijing is not perfect,and its tourism market,industry and region cooperation need to develop forward,and tourism policy environment need to be improved.So the countermeasures of Beijing high-end tourism sustainable development have been put forward,which would provide the policy-making reference to tourism administration and theory guiding to tourism enterprises.更多还原