节点文献
校园文化品牌活动构建和阅读推广
Campus Cultural Brand Activities and Reading Promotion
【摘要】 以高校校园文化活动问卷调查为线索,分析了当前校园文化活动的现状,探讨了图书馆与校园文化的关系,并以读书节开展的阅读推广活动为样板,详细阐述了图书馆如何通过开展图书漂流、书库寻宝、读书会、文化长廊、专家学者书目推荐、讲座、征文大赛、名著改编等生动活泼的阅读推广活动,与读者互动,创建校园阅读文化品牌活动。
【Abstract】 This paper builds on a survey of cultural activities on college campuses and analyzes the current status of cultural activities on campuses,and discusses the relationship between the library and campus culture.Taking reading promotion activities carried out during the reading festival as an example,this paper also discusses in details how the library interacts with readers and creates activities with brands of reading culture on campuses.Reading promotion activities include book drifting,treasure hunting,reading clubs,cultural galleries,recommended master pieces,expert talks,essay competitions,and adaptation of masterpieces.
【Key words】 Campus Culture; Brand Promoting; Reading Festival; Reading-promotion;
- 【文献出处】 大学图书馆学报 ,Journal of Academic Libraries , 编辑部邮箱 ,2011年02期
- 【分类号】G641
- 【被引频次】112
- 【下载频次】4958