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四川省旅游电子商务现状及发展对策
On the Status Quo and Tendency of E-Business for Tourism and Strategy for Development
【摘要】 四川省旅游资源丰富,但旅游产业电子商务在全国处于中等偏下水平,通过对四川省旅游电子商务进行网站调查研究,建议以四川省旅游业灾后重建为契机,以打造四川省旅游电子商务旗舰平台为牵引,以推动中小旅游企业参与旅游电子商务、建立健全旅游电子商务的规范与标准为抓手,实现四川省旅游电子商务跨越式发展,达到国内外先进水平。
【Abstract】 Sichuan ranks lower middle nation-wide in the development of e-business for tourism although it is rich in tourism resources.Based on a study of the websites for e-business for tourism in Sichuan,the paper makes some suggestions about the fast development of Sichuan e-business for tourism and the goal of being the top at home and broad.The suggestion is that Sichuan develop its e-business for tourism by making the best of reconstruction after the great earthquake,by building a limited number of key tourist sites,by encouraging tourism enterprises of medium and small size to partake in e-business for tourism and by instituting norms and standards for e-business for tourism.
- 【文献出处】 成都电子机械高等专科学校学报 ,Journal of Chengdu Electromechanical College , 编辑部邮箱 ,2011年02期
- 【分类号】F592.771
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