【摘要】 大学英语第二课堂突破课内教学内容的限制,根据市场营销专业的市场分析、机遇捕捉、营销策划和技巧的要求,利用场景模仿、实践性活动、产品介绍等轻松、逼真的教学活动增强学生的自我学习能力、创新精神和思辨能力,从而实现培养应用性人才的目标。更多还原

【Abstract】 College English extracurricular activities break through the limitations of teaching content,and according to requirements of marketing major: market analysis,opportunity capture,marketing strategy and skill,they make use of relaxing and vivid activities like scene imitations,practical activities and product promotions to enhance students’ self-taught ability,innovative spirit and critical thinking,moreover,to achieve the goal of application-oriented graduates.更多还原