【摘要】 距2008年北京奥运会完美落幕已过去1年。在后奥运时代需要反思媒体在其中的表现,以及奥运会给中国传媒业带来的深刻变化。运用框架理论和内容分析的方法,对《纽约时报》和《人民日报》2008年北京奥运会的报道进行比较研究。结果发现:中国媒体此次报道视野开阔,国际化思路彰显,树立了理性、建设性的报道基调,采取了宽泛的报道框架,从而最终为公众提供了一次非常好的奥林匹克文化教育活动;但是,今后媒体需要从3方面改进体育报道:1)加大深度报道力度,2)坚定"以人为本"的报道理念,3)克服"金牌至上"的报道框架。更多还原

【Abstract】 2008 Beijing Olympics has been concluded for one year.During the post-Olympics times,we should rethink the characteristics of Olympic Games reportage and the profound transformation that Olympic Games bring for the Chinese journalism.By means of media frame theory,this paper compares the 2008 Beijing Olympic Games reportage of New York Times and People Daily.In Beijing Olympic Games,China media reportage shows internationalization idea,sets the rational and constructive keynote,adopts comprehensive reportage frame and in the end provides wonderful Olympic culture education for the public.However,the media need to increase the amounts of investigative reportage,persevere in the idea of set human as essence and get over the reportage frame of gold medals paramount.更多还原