【摘要】 针对网络环境中信任缺失问题,阐述了网络信任的概念和重要性;重点分析了网络信任中主体意愿、关系人特征及环境因素三方面影响因素,进而描述比较了研究网络信任的理论模型、实体模型和实证模型;最后提出了网络信任下一步的研究方向。更多还原

【Abstract】 First,we expound the concept and importance of Internet trust;then focus on the influencing factors,including entity will,participant characteristics and environmental factors;after this,we describe and make a comparison among three trust models;finally,some problems and future research directions are pointed out.更多还原