【摘要】 本文以我国15家上市零售连锁企业为样本,通过对其在长三角地级市扩张的实证研究,表明零售商在选择扩张的目标城市时,依次考虑的是零售业发达程度、人力资本可获性、地理区位、消费能力与市场环境等因素,并提出从征地、税收等方面吸引零售商进驻,进一步完善道路交通、信息网络等基础设施的政策建议。更多还原

【Abstract】 The paper takes 15 retail chain public enterprises as example,makes positive research on their expansion in prefecture-level cities of Yangtze River Delta Region,and finds that large retailers think over sequentially retail level of development and human resource availability,geography location,consumption ability,market environment,and so on when they choose cities for expanding stores.Finally it puts forward to some policy suggestions,such as attracting retailers entering from land use and tax paying,further perfecting transportation,information network,etc.更多还原