【摘要】 随着我国旅游业的迅速发展,各区域之间的竞争也日益加剧。如何塑造品牌,提升竞争力,已经成为各地域及其旅游企业面对的一个很现实的问题。目前,从国内外来看,实行旅游企业集团化经营,就是一种提升核心竞争力的有效发展模式。更多还原

【Abstract】 Along with the rapid development of tourism in our country,regional competition are also aggravating.How to build brands and enhance competitiveness has become a real problem.Judging from home and abroad,the operation of enterprise management is an effective development model to improve the competitiveness.更多还原