【摘要】 如何在课程中更好地实现培养学生专业技能的目的,是目前高职教育从业者们积极探索和实践的。或可采用"以典型的真实工作任务为载体设计教学内容,以工作过程为导向设计教学过程"的教学模式,将"项目教学法"的教学模式引入到《市场营销学》课程的教学中,取得了明显的教学效果,对学生的营销专业技能的培养起到了积极的促进作用。更多还原

【Abstract】 A lot of educators in higher vocational education are exploring actively how to achieve the purpose of fostering student’s special skill in various curricula at present. The teaching model of typical and real task for the medium or the task-oriented model might be used to design teaching content Project-based teaching methodology has been made full use of in the teaching of marketing and has actively promoted the student’s skill in marketing, which produces visible teaching effect.更多还原