【摘要】 <正>前言大客户是指对企业具有战略意义的客户,是企业的忠实和核心客户,是客户金字塔结构的顶端。大客户管理就是为客户提供优质的产品和一流的服务,以此来满足其个性化需求,从而建立长期、稳定、高效、和谐的大客户更多还原

【Abstract】 Combined with the characteristics of Jigang key account and developing marketing demands,following the Enterprise Nuclear Value Concept-Respectable,Reliable,Mutual-Creation and Win-Win,through implementing marketing innovation,establishing market development and service group,consummating order evaluation and check-up system,strengthening key account management and learning organization construction,continuously improving the delivery and after service of product,the establishing process of key account management team is analyzed in this paper更多还原