【摘要】 公交车作为老百姓最为常用的交通工具之一,城市公交车身广告受到了众多商家的青眯,也成了城市经济活动领域的一部分,但同时,我们不得不看到存在的负面效应,本文针对公交车身广告存在的问题,从诚信道德、资源浪费、社会责任、社会、生态利益等角度进行环境伦理道德分析,对公交车身广告活动重新定位,旨在环境伦理的指导下,为提高公交车身广告的传播效果,唤起相关设计活动的思考。更多还原

【Abstract】 Bus transportation as one of the most commonly used ordinary people,the city bus body advertising by the favor of many businessmen,has become part of the field of urban economic activities,but we have to see that there are negative effects,this paper bus advertisement problems,from the integrity and moral waste of resources,social responsibility,social and ecological interests of the environmental perspective of ethical analysis,on the bus advertising campaign to reposition the body to the environment under the guidance of ethics,to enhance bus body advertising communication effect,to arouse the activities of related design.更多还原