【摘要】 楼盘标志是房地产视觉营销的核心要素,标志的优劣直接关系整体品牌视觉形象的水平。本文主要对楼盘标志设计的创意与表现的方法及原则进行探讨。文章首先指出深刻理解楼盘的市场营销策略是进行创意的基础,设计的目标就是把楼盘的"卖点"以极富创意的视觉表现方式呈现给目标消费者。其次提出标志创意要在共性基础上善于发现和表现个性。最后本文从造型、色彩、编排等方面对标志的视觉表现提出了一些设计原则和需注意的细节问题。更多还原

【Abstract】 Building Logo is a core element of real estate visual marketing,which determines the whole brand visual image.This paper mainly discuss the design creativity and expression of building logo,firstly the prerequisite of building logo design is deep understanding of the real estate marketing strategy,the design goal is to make real estate a "selling point" with the highly creative visual expressions presented to the target consumer.Secondly,logo creativity need be good at the discovery and expression of difference on the basis of the common.Last but not least,some visual expression principles and details from shape,color,layout and other aspects are discussed in this paper.更多还原