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长尾理论在网络营销中的应用分析
THE LONG TALL OF APPLICATION TO NETWORK MARKETING
【摘要】 在经济全球化的今天,互联网在我们的生活中占据越来越重要的位置。长尾理论的出现,是互联网商业形态日趋成熟的标志。长尾理论应用于互联网领域有零库存、无限的用户群和数字化等特点,网络营销在其应用中可能出现信息过量和首尾不相连等问题,企业应采取建立强大的渠道和采用为您推荐等策略来更好的发挥它的作用。
【Abstract】 Under the economic globalization,the Internet in our lives is become more and more important.The Long Tail of the emergence of the Internet business structure is becoming more a sign of maturity.The Long Tail of the applications requires zero inventory,unlimited user groups and the Internet as a basis.For the process in the application of information may be both excessive and not linked to other issues,enterprises should take to build a strong channel and the use of recommended strategies for you.
- 【文献出处】 云梦学刊 ,Journal of Yunmeng , 编辑部邮箱 ,2010年04期
- 【分类号】F272.3
- 【被引频次】13
- 【下载频次】735