我国中小企业如何有效利用长尾战略

【摘要】 在消费者受多元化文化影响个性化需求不断增长的今天,"长尾理论"以其独到视角促使中小企业重新思考自身发展的途径和空间。文章基于长尾理论视角探讨了互联网时代下中小企业如何有效实施长尾战略,展望了中小企业开发长尾市场的巨大潜力。更多还原

【Abstract】 With the consumer are influencing by diverse cultural,the demand for personal is growthing today,"Long Tail" promote the small and medium enterprises to rethink their development ways and space. The article discusses the SMEs how to implement the long-tailed strategy in the era of Internet based on long-tail ,and looking forward to the great potential of SMEs development long-tail market.更多还原