【摘要】 为汽车销售行业制定营销策略提供借鉴,也为私家车消费者理性决策提供参考,通过分析购置私家车的主要影响因素家庭因素、停车条件、交通环境、养车费用与购车决策之间的相关关系,运用SPSS软件进行模拟运算,建立了私家车购置logistic回归分析模型,应用该模型对私家车增加进行了预测,并对私家车购置决策提供了可参考的方法。更多还原

【Abstract】 In order to propose marketing strategies for car manufacturers and give some references of private car consummers,this paper analyzes the main factors that influence the purchase of private cars.The author finds that family factor,parking conditions,traffic environment,car expense and purchasing strategies have some correlation.The paper conducts calculation with SPSS software,establishes logistic regression model for private car purchase.With the model,the increase of private cars can be predicted and some suggestions for purchasing strategy can be provided.更多还原