节点文献
基于消费差别的商业体育赛事门票动态定价模型构建
Dynamic Rated Model of Commercial Sport Match Tickets Based On Consumed Distinction
【摘要】 运用文献资料法、逻辑分析法、数理统计等对商业体育赛事的门票定价问题进行研究,其目的是通过构建基于消费差别的商业体育赛事门票动态定价模型,实现商业体育赛事经营者的利润最大化,避免商业体育赛事经营者盲目定价。分析了消费差别对商业体育赛事门票价格的影响,建立了基于消费差别的门票动态定价模型,通过针对不同消费者市场的差别定价,实现商业体育赛事经营者的利润最大化。
【Abstract】 By the way of the literatures,logical analysis and mathematic statistics,the paper has investigated the problem of Commercial Sport Match Tickets.It aims at maximizing the operator’s profit,avoiding the operator fixing a price blindly,through building the dynamic rated model of commercial sport match tickets based on consumed distinction.The article analyzed the effect of consumed distinction on Commercial Sport Match Tickets;built a dynamic rated model of commercial sport match tickets based on consumed distinction,by which can realize the maximum of the operator’s profit.
【Key words】 Sport match; commercial sport match; consumed distinction; ticket-price;
- 【文献出处】 西安体育学院学报 ,Journal of Xi’an Physical Education University , 编辑部邮箱 ,2010年04期
- 【分类号】G80-05
- 【被引频次】18
- 【下载频次】582