【摘要】 在日益激烈的市场竞争下,商品种类繁多,同质化日趋严重,各企业品牌不同程度上都需要宣传自己;同时,在这样一个思想自由的时代,消费者对商品的要求也各有千秋。这对当代的设计师无疑是个很大的挑战,我们在做设计时,要遵循设计规律,深入理解并熟练运用五"W"设计思想定位。这是设计师必须具备的最基本的素质。更多还原

【Abstract】 As the market competition become keener and keener,a wide range of goods appear in market,and the homogenization tends to be aggravated,the corporate brand need to promote themselves in varied degrees;Meanwhile,in such an era of freedom of thought,consumers have different demands for commodities.Undoubtfully,it is a big challenge for contemporary designers.When we make design,we should follow design law,make in-depth understanding and skillfully use 5 "W" design idea of positioning.This is the basic quality that designers should possess.更多还原