【摘要】 随着改革开放的进一步深入、我国经济发展步入新的阶段以及国际经济的一体化,我国物流企业不可避免的面临着国际竞争压力;而始发于美国的全球金融危机也呼啸而至,更造成了整个物流行业都陷入困境。在这种挑战与机遇并存的情况下,我国物流企业自身的营销能力将成为决定其成败的关键性因素。在深入分析当前我国物流企业内外部环境和营销能力现状的基础上,提出了改进问题、增强核心竞争能力的几点策略建议。更多还原

【Abstract】 Under the circumstantce of mixed challenge and opportunity,the marketing ability of logistics enterprises in China has become the key factor whether one would stand or go under.On the ground of an in-depth analysis of the internal-external environment of the logistics enterprises in China and the reality of their marketing ability,the paper provides several suggestions for the correction of existing problems and the enhancement of core competitivity.更多还原