节点文献
中国体育用品上市公司品牌竞争力评价——基于财务报表的分析
Evaluation of Brand Competitive Ability in Chinese Sporting Productions Listed Companies——Analysis Based on Financial Statement
【摘要】 搜集了4家体育用品上市公司近3年的财务数据,并通过构建中国体育用品上市公司企业竞争力评价指标体系,运用主成分分析方法,计算出每个上市公司的财务指标的评价函数得分,据此对上市公司的财务状况进行综合评价分析,从而找出各上市公司之间竞争力的差距和企业自身的优势。分析结果显示,中国体育用品行业是一个新型的朝阳产业,整体的盈利能力、营运能力和成长性较为理想,并提出了相关对策和建议。
【Abstract】 To make sure of the advantages of four Chinese sporting productions listed companies and the competitive gap between each other,with the methodology of principal component analysis,this paper makes a comprehensive analysis of the financial situation of each listed company by designing evaluation index system of financing performance.The analysis results show that Chinese sporting productions industry,as new-style and dynamic,has an excellent profitability,operation and growth.Finally,some countermeasures and suggestions are put forwarded to provide quantitative reference for decision-makers.
【Key words】 sporting productions; listed company; brand competitiveness; financial statement; China;
- 【文献出处】 体育科学 ,China Sport Science , 编辑部邮箱 ,2010年01期
- 【分类号】G80-05
- 【被引频次】84
- 【下载频次】3948