【摘要】 界定第三方电子商务平台的内涵与外延,从多个角度对第三方电子商务平台进行分类。以湖北省"武汉圈"和"鄂西圈"为例,分析企业利用第三方电子商务平台的情况,从企业搭载平台类型选择、数量确定和功能应用三个方面提出企业利用第三方电子商务平台的策略。更多还原

【Abstract】 This paper defines the intension and extension of the third-party e-commerce platform and classifies the third-party e-commerce platform from allround directions. Taking ‘Wuhan circle’ and ‘E’xi circle’ of Hubei province as an example, analyzes the situation of enterprise using the third-party e-commerce platform, proposes strategies of enterprises using the third-party e-commerce platform from choosing the platform types, quantities as well as functions application.更多还原