出境游与海外华侨华人企业合作的影响机制研究

【摘要】 出境旅游作为旅游市场的重要组成部分,已成为一国旅游业国际化的重要体现。我们通过对国内外的数十家旅行社进行实地调研,根据调研结果探讨出境游中影响华人华侨的相关因素,以及从经济、社会、文化和心理等方面分析其对华侨华人造成的影响,进而构建出境游对华人华侨的影响机制,旨在加强国家间的交流与合作,更好地保护海外华侨华人的利益。更多还原

【Abstract】 Outbound travel is a significant part of t ourism market which represents the international tourism of China.We conduct the field work with dozens of domestic and oversea travel agencies.According to the research results of investigation,we explore the factors that effect the overseas Chinese during the outbound travel.And we analysis the influence from the economic,social,cultural and psychological aspects on the overseas Chinese and build the influencing mechanism of the overseas Chinese during the outbound in order to strengthen communication and cooperation between countries,and protect the interests of overseas Chinese better.更多还原