节点文献
武术发展的国际化方略
Internationalization Strategy for Wushu Development
【摘要】 武术成为中国文化的代表符号之一,通过以武术为主体的品牌战略与体系的确立、推广,维护人类文化的多样性,促进不同文化间的交流与互补。探索武术国际化发展的必要性,分析武术国际化发展的可能性,如武术符号的传播优势等。提出武术发展的国际化方略,即文化方略,教育方略,休闲、养生方略,竞技方略。
【Abstract】 Wushu is one of the representative symbols in Chinese culture.Through establishing and promoting the Wushu-brand strategy and system,it aims to maintain the variety of human culture and promote the communications and compensations among different cultures.It also explored the necessity and analyzed the possibility of Wushu internationalization,including the advantages of Wushu symbol transmission.If finally put forward some international strategies for Wushu development,such as cultural strategy,educational strategy,leisure and health preserving strategy,competitive strategy.
【Key words】 Wushu; internationalization; development; culture; symbol; strategy;
- 【文献出处】 上海体育学院学报 ,Journal of Shanghai University of Sport , 编辑部邮箱 ,2010年04期
- 【分类号】G852
- 【被引频次】72
- 【下载频次】2042