【摘要】 从NBA联盟市场营销的实践出发,首先探讨了NBA联盟市场的基本理论,立足于NBA联盟市场的形成、细分及互动关系三个视角着重研究了NBA联盟市场的运行实践。其目的是为了深入地了解NBA联盟市场营销的内在机理,同时也为我国CBA联赛的商业运营提供理论借鉴。更多还原

【Abstract】 Starting with the marketing of NBA league market,this paper first discusses the basic theory for NBA league market and then studies the operation of NBA league market from the relationship between its formation,segmentation and interaction to further understand the inherent mechanism of its marketing and offer theoretic reference for the commercial operation of CBA league matches.更多还原