【摘要】 本文在对现有媒介最大化主要文献回顾的基础上,对市场环境和组织管理环境下的媒介物种类、媒介物的特征、媒介物作用对象的差异进行深入分析。深入探讨了组织管理领域媒介物影响个体行为的可能机制。本文认为,组织管理领域对组织成员的行为影响可能与个体需要的满足、目标引导、能力显示等作用机制有关,通过这些作用可改变个体的"努力→结果"之间的关系,发生组织管理领域"媒介最大化"现象。本文的观点为未来实证考察组织管理情境下媒介物对员工行为的作用提供了参考,并有利于丰富媒介最大化理论。更多还原

【Abstract】 After briefly illustrating concepts of Medium and Medium Maximum,this paper made deep analysis about the differences among the types,characteristics,targets affected of mediums under market and organization management environment.Also,it deeply investigated the possible mechanisms of how mediums influence individual behavior in organization management environment.This paper holds the view that,under the environment of organization management, the influences of the organization members’ behavior should be connected with mechanisms of the satisfaction of individual needs,goal orientation,ability demonstration, etc.By means of these effects,the relation between individual "effort→result"could be changed,and lead to"medium maximization"phenomenon in organization management environment. Views of this paper could provide references for future empirical studies about how mediums influence individual behavior in organization management environment, and enrich the theories of medium maximization.更多还原