【摘要】 本研究同时运用外显自陈量表与内隐联想测验Go/No-go联想任务(GNAT),使用现实舆论新闻作为态度材料,测量了被试对复杂社会对象的内隐和外显态度,探讨了舆论报道中不同的归因引导方式对被试态度改变的影响,结果表明:(1)不同的归因导向能够极为显著地影响被试对复杂态度对象的外显态度;(2)不同的归因导向对内隐态度也能产生影响,但其改变未达到显著程度,实验性分离证明被试态度存在着内隐和外显两种结构,支持了Wilson的双重态度模型;(3)不同态度对象的内隐态度改变幅度差异显著,研究者认为这与对象态度强度等有关;(4)初步探讨了GNAT的信度等心理计量学特征。更多还原

【Abstract】 Using GNAT(Go\No-go Association Task) as an implicit attitude test and self-reported scale as an explicit attitude index,sampling 60 Chinese college undergraduates,this study investigated the subjects’ attitude towards complex attitude objects such as countries and researched weather and how the attri-bution instructions in real media news reports would influence the subjects’ attitudes.The study found:(1) the attribution instruction drastically changed the explicit attitude of the subjects.(2) the subjects’ implicit attitude to one country was not significantly affected by the attribution instruction,which indicated the direction of media reports and public opinion can exquisitely influence people’s explicit attitude,but the implicit attitude may not be easily changed.So two kinds of attitude structure(implicit and explicit) were observed and it was inclined to support Wilson’s Dual Attitude Model.(3) the extent of attitude change towards the two single objects was different to one another,and it’s believed that it was affected by the attitude strength.(4) with the data of this study we examined the GNAT’s characteristics on psych-metrology,such as the reliability of it.更多还原