【摘要】 青奥会具有了跨文化传播的功能,无论是对于南京的城市形象还是体育的国家话语权都具有重要的意义。本文作者阐述了青奥会的跨文化传播效应:1青奥会传播的核心内容是文化;2青奥会还有利于国家(城市)形象的对外推广;3青奥会的传播价值在于沟通青年;并提出了青奥会跨文化传播的策略为:1充分利用活动的影响力,广泛进行对外文化传播;2提高演绎和创新能力,积极推动文化走出去;3加强合作关系,掌握文化传播话语权;4加强体验性与互动性,满足受众的参与需求。更多还原

【Abstract】 The Youth Olympic Games will have the function of cross-cultural communication,both for the city of Nanjing,or the image of the national sports discourse has an important significance. The author describes the Youth Olympic cross-cultural communication effects:1 Youth Olympic core content of the spread of culture; 2 Youth Olympic Games will also help countries (cities) the external promotion of the image; 3 Youth Olympic value lies in the spread of youth communication ; and proposed Youth Olympic cross-cultural communication strategies are:1 full advantage of the impact of activities,extensive international cultural communication; 2 to improve interpretation and innovation,and actively promote the culture of going out; 3 to strengthen relations of cooperation,cultural transmission master discourse rights; 4 Strengthening and interactive experience to meet the needs of audience participation.更多还原