【摘要】 文化品牌既是商品的标志,也是人与人基于商品而构建社会关系的符号表达。需求与消费的意义只有放置在一个社会框架之下才能被理解的事实,使得品牌在赋予品牌消费者社会地位及文化身份的同时也对品牌自身进行了定位。文化品牌的建设是民族地区文化产业发展方式转换的重要基点。民族文化品牌不仅具有保障消费者权益及文化拥有者权力的作用,而且还具有使人类多元文化在全球化背景中并置,并促使不同民族间的社会交往在更加平等的层面上进行的意义。更多还原

【Abstract】 Cultural brand is both a symbol of goods and the symbolic expression to build social relations from person to person based on the commodity.The fact that the meaning of demands and consumption is only placed under the framework of a society can be understood makes the brand to give consumers the social status and cultural identity,while also positioning the brand itself.The construction of culture brand is an important point of mode conversion of the cultural industries development at regions of Minorities.Ethnic cultural brand not only has the function of protecting consumer rights and the rights of the owner of culture,but also balance humans multi-culture in the context of globalization and to promote social interaction among different ethnic groups on a more equal level.更多还原