【摘要】 在灾后旅游业的研究中,游客对受灾目的地的感知情况的实证案例研究相对较少。本文对汶川地震后到四川旅游的国内游客按动机进行聚类,将游客划分为观光游览、公务或商务、地震旅游和多重动机4种类型。进一步的调查分析显示,游客对四川旅游业的整体恢复状况和恢复措施具有较高的认同,对地震所产生的影响也有一定程度感知。不同类型的游客在四川旅游形象感知、旅游业地震影响感知和对四川旅游恢复措施的看法方面存在一定差异,本文对这些差异进行了探讨,并在此基础上进行了总结分析。更多还原

【Abstract】 In the study of tourism industry after a calamity,we seldom see the empirical case studies involving tourists’ perceptions about the disaster stricken destinations.In this paper,we try to discuss the domestic travelers coming to Sichuan after Wenchuan Earthquake in terms of their motives.The travelers are divided into four types——sightseeing,business affairs,earthquake travel and multi-motives.Further investigation and analysis show that the travelers are highly identified with the overall recovery of Sichuan tourism industry and the measures already taken.They also have perceptions about the impact of the earthquake to a certain degree.Tourists of different types show differences in some ways,including their perceptions of tourist image of Sichuan Province,their perceptions about the impact of the earthquake on tourism industry and their views about the measures of recovering Sichuan tourism.These differences are discussed and conclusive analysis is made based on this.更多还原