【摘要】 目前为了适应市场经济的需要,各高职院校普遍开设市场营销课程,旨在提高学生的市场营销理念,培养学生的市场营销意识和方法。本文对市场营销课程的改革实践中存在的问题进行了分析,并提出了关于市场营销课程教学改革的思路。更多还原

【Abstract】 In order to meet the needs of marketing economy,higher vocational colleges open up marketing courses which are aimed at raising and cultivating students’marketing ideas and methods.The article analyzes the existing problems of marketing course reform practice and raises its idea on the course reform.更多还原