【摘要】 农民工教育正面临着大发展,对高校成人教育来讲是百年难得的发展机遇。分析高校成人教育在农民工教育市场中的营销现状,细分农民工教育市场,进而定位农民工教育目标市场,提出以人为本的农民工教育营销策略,使农民工教育市场实现跨越式发展。更多还原

【Abstract】 The development of rural migrant workers’ education is an opportunity for college adult education.The paper accordingly discusses the marketing status,sorts out the market components,in an attempt to position the market and formulate correspondent strategies to achieve the frog-leaping development of the education market.更多还原